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Brand development · with Dr. Tonia Wood

Barley Smart
for Dogs

An evolving identity and packaging system built through curiosity, testing, and a deep love of dogs.

Barley Smart dog food packaging concept on a dark rose backdrop

From first spark
to brand exploration.

This case study gathers the Barley Smart for Dogs development presentation: visual research, identity exploration, packaging, website concepts, and investor materials. Combined application boards and competitive research are identified separately. The project remains in development.

View the presentation pages

Illustration & visual research

Dog illustration, icon, and visual-language exploration.

Illustration directionIllustration directionSource slide 01Dog and pet-care visual explorationDog and pet-care visual explorationSource slide 02Dog illustration explorationDog illustration explorationSource slide 03Line art and character studiesLine art and character studiesSource slide 04Pet-care icons and character explorationPet-care icons and character explorationSource slide 05Dog character stylesDog character stylesSource slide 06Dog silhouettes and portrait stylesDog silhouettes and portrait stylesSource slide 07Character and food-bowl explorationCharacter and food-bowl explorationSource slide 12Pet-care icon explorationPet-care icon explorationSource slide 13

Logo & brand identity

Logo routes, typography, color, iconography, and brand-system boards.

Dog and food-bowl mark explorationDog and food-bowl mark explorationSource slide 08Barley Smart logo conceptBarley Smart logo conceptSource slide 09Character and logo combinationsCharacter and logo combinationsSource slide 10Logo variationsLogo variationsSource slide 11Logo direction comparisonLogo direction comparisonSource slide 20Identity overview with packaging applicationIdentity overview with packaging applicationSource slide 21Brand standards and sample applicationsBrand standards and sample applicationsSource slide 22

Presentation style exploration

Early pet-food presentation references and layout exploration, including placeholder branding.

Pet-care presentation referencePet-care presentation referenceSource slide 14Dog-food title-slide explorationDog-food title-slide explorationSource slide 15Product-benefit layout explorationProduct-benefit layout explorationSource slide 16Ingredient-story layout explorationIngredient-story layout explorationSource slide 17Product-information layout explorationProduct-information layout explorationSource slide 18Closing-slide explorationClosing-slide explorationSource slide 19

Website & packaging direction boards

Combined boards showing how the identity works across website layouts, packaging, and supporting graphics.

Website and packaging direction boardWebsite and packaging direction boardSource slide 23Alternative website and packaging directionsAlternative website and packaging directionsSource slide 24Comparison of website and package systemsComparison of website and package systemsSource slide 25Clinical website and packaging directionsClinical website and packaging directionsSource slide 28

Packaging & supporting creative

Package design comparisons and mockups, with supporting illustration and social concepts where shown.

Three packaging and illustration directionsThree packaging and illustration directionsSource slide 26Botanical identity and packaging boardBotanical identity and packaging boardSource slide 27Packaging mockups and social concepts — clinical authorityPackaging mockups and social concepts — clinical authoritySource slide 30Packaging mockups and social concepts — clinical modernPackaging mockups and social concepts — clinical modernSource slide 32

Website concepts

The dedicated Barley Smart website concept boards.

Website concept — clinical authorityWebsite concept — clinical authoritySource slide 29Website concept — vet clinical modernWebsite concept — vet clinical modernSource slide 31

Investor presentation

Presentation layouts for the product story, market opportunity, and investor narrative.

Investor presentation dividerInvestor presentation dividerSource slide 33Investor story overviewInvestor story overviewSource slide 34Investor presentation layout overviewInvestor presentation layout overviewSource slide 35Opening, problem, solution, and product-process slidesOpening, problem, solution, and product-process slidesSource slide 36Product, market, competition, and differentiation slidesProduct, market, competition, and differentiation slidesSource slide 37Financial, closing, and brand-direction slidesFinancial, closing, and brand-direction slidesSource slide 38

Competitive research

Reference material showing other pet-food brands. These are research references, not Barley Smart website designs or finished client work.

Competitor research overviewCompetitor research overviewSource slide 39Barley Smart and competitor comparison boardBarley Smart and competitor comparison boardSource slide 40Website research — Dr. Harvey’sWebsite research — Dr. Harvey’sSource slide 41Website research — Nom NomWebsite research — Nom NomSource slide 42Website research — OllieWebsite research — OllieSource slide 43Website research — The Farmer’s DogWebsite research — The Farmer’s DogSource slide 44